Recognizing the importance of the how

If medium truly is the message, as philosopher of communications Marshall McLuhan professed some 50 years ago, then it is essential that an organization or an individual not only identify and embrace the message to be communicated, but evaluate the means by which the message is imparted.

If the message is one of faith and faith's inherent values, it will fall on deaf or hostile ears if we, as the medium, reflect something contrary to the message.

 

 

 

Image obtained from www.thehistoryblog.com

You think I said what??

"What is communicated is not what is said but what is heard, and what is heard is determined  in  large measure by what the hearer needs or wants to hear."  

This bit of wisdom, originally written more than 30 years ago and meant for those who preach the Sunday homily, continues to be an important bit of wisdom throughout the field of communication. Generally, every communique, oral or written, is filtered through the needs, perspective and experience of the receiver.

Just read through the comment thread following a news article, or listen to the feedback following  a campaign rally. You will invariably  wonder if respondents read what you read, or heard what you heard.

 Have you ever sent an email to several different people only to have one or more of them completely misunderstand what you were trying to say? One may suspect your intentions, another may take it as a personal affront, and another may ignore it completely, believing it has nothing to do with him or her.

 To communicate effectively, it is essential to have an understanding of your audience, whether your audience is a parish congregation, a small faith community, the office staff or a classroom full of students, remembering that "the way we interpret the world  ... determines the way we relate to it."

Quotes are from "Fulfilled in Your Hearing: The Homily  in the Sunday Assembly,"  USCCB, 1982

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