Recognizing the importance of the how
10/12/2014
If medium truly is the message, as philosopher of communications Marshall McLuhan professed some 50 years ago, then it is essential that an organization or an individual not only identify and embrace the message to be communicated, but evaluate the means by which the message is imparted.
If the message is one of faith and faith's inherent values, it will fall on deaf or hostile ears if we, as the medium, reflect something contrary to the message.
Image obtained from www.thehistoryblog.com
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